The Rules of Engagement to escape the "Valley of Death" and reach your first $10,000 in Monthly Recurring Revenue (MRR).

📍 The Benchmark

Most founders think "Scaling" starts at $0. This is fatal. Until you hit $10,000 MRR, you are not scaling — you are validating. Your only goal is survival and signal.

Phase 1️⃣: The Manual Grind ($0 - $1k)

Phase 2️⃣: The Pilot ($1k - $10k)

Phase 3️⃣: The Graduation ($10k+)

🛑 Vital Warning

Do not skip steps. 90% of failures happen because founders try to execute Phase 3 tactics (Ads, Hiring, Scaling) while they are still in Phase 1 reality.

Stick to the roadmap.

Next Step

Use the **"Momentum" Briefing (Video 5)** to deep dive into the psychology of surviving Phase 1.

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