The exact 4-step flow to get busy decision-makers on a Zoom call. Copy, paste, and fill in the brackets.

🧠 The Core Rules (Read Before Sending)

1. The "Peer" Tone: Do not sound like a salesperson. Sound like a peer asking for advice or offering help.
2. The 120-Word Limit: If it doesn't fit on one mobile screen without scrolling, delete words.
3. One CTA: Never ask two questions. Focus on getting one yes first.
4. The "PAS" Framework: Problem $\rightarrow$ Agitate $\rightarrow$ Solution.
5. It's a full sequence. It takes on average 7+ touches for a client to notice you, don't decide based on 1 email.

✍️ High-Converting 4-Step Sequence (Copy-Paste)

Email 1: The "PAS" Intro (Day 0)

Email 2: The "Nudge" (Day 3)

Email 3: The "Proof" Drop (Day 7)

Email 4: The "Break-Up" (Day 12)

⚡ The "Sanity Check" Checklist

Before you hit send, check these things:

• [ ] Is it readable on a phone? (Send a test email to yourself).
• [ ] Is the "Problem" specific and quantifiable? Bad: "Marketing." Good: "Attribution errors in Google Ads that leads to 3% loss in leads lost."
• [ ] Is your Solution supported by any metrics and/or hard facts? Bad: "We increase conversion rates“ Good: "We improve deliverability of emails by an average of 20% for the business of your size”
• [ ] Do you briefly touch on the secret sauce to make you look solid? Bad: "We improve delivarability” Good: "We improve delivarability through smart rerouting of DMARC”
• [ ] Is the CTA "Low Friction", i.e. doesn't ask for anything big lime a meeting upfront? Bad: "Can I have 30 mins to demo?" Good: "Do you have this problem?"